Research Now Poll Reveals Entertainment Trends to Coincide with This Year's Australian Film Festival
Research Now have conducted a poll run in correspondence with this year's Melbourne International Film Festival (MIFF) which has found that comedies are the most popular film genre among movie goers.

LONDON, ENGLAND, August 17, 2011 /24-7PressRelease/ -- Research Now has conducted a recent poll among 1,000 Australian respondents aged 18 and over who are members of the Valued Opinions Panel to find what the preferred genre of film among respondents. Comedies topped the poll as the favoured genre of film (58%) and, although women are more likely than men to watch comedies (39% of all females surveyed), 19% of all males surveyed also enjoy a good laugh and feel good storyline.

A close second among all females surveyed, 'drama' is the number two genre of choice (23%) whilst men enjoy 'action and adventure' movies second best (19%). And much like the male movie goer population, 19% of all females surveyed enjoy 'action and adventure' movies third best, whilst males enjoy a good 'sci fi/fantasy' film. 'Special interests' and 'thrillers' followed closely behind with 19% and 15% of the total vote respectively.

This year, MIFF celebrated its 60th anniversary, making it one of the oldest film festivals in the world. As part of this celebration, MIFF offered a showcase of the graphic art through the past 60 years. Photos, leaflets, documents and programmes were available in the exhibition to show audiences how the spirit of the festival has evolved through over half a century. In addition to being one of the longest running film festivals in the world, MIFF is a major aspect of Australian cinema and also significantly contributes to the local economy, delivering more than 7 million dollars each year.*

The Melbourne International Film Festival ran between 21 July and 7 August and offered film debuts from over 50 countries. This much-anticipated cinematic event was punctuated with parties spanning across 17 days.

Notes to Editors:
*miff.com.au/about/organisation

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